Posts filed under: user research

Because the needs of Philadelphia’s parks far outstrip their resources, the Philadelphia Parks and Recreation Department (PPR) relies on the participation of volunteers to contribute to the care and maintenance of the city’s 100+ parks. However, rates of volunteerism are...
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In 2017, The Free Library of Philadelphia received a Laura Bush 21st Century Library grant to improve community outreach skills among library staff. language connectED,  a professional curriculum development consultancy, was asked to join the project by developing and facilitating a curriculum to train...
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Healthcare acquired infections represent a significant cost to patients and the hospitals who care for them. Simple hand hygiene (washing hands for 20 seconds or longer) offers one of the best ways to prevent the spread of infection. But hospitals...
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Solo Real Estate, a small, independent Philadelphia brokerage and property management company, attracts loyal and devoted clients. But they struggled with how to best tell their story to new customers. I worked with Solo as a digital strategist to help...
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The Buy Nothing project began as an experiment in creating a hyper-local gift economy. To counterbalance the negative effects of overconsumption on our communities and environment, the founders wanted to find a way to encourage friends and neighbors to simply...
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Women aged 18-24 are at an elevated risk of experiencing sexual violence. For college students, the risk is highest during their first semester. Experts refer to this as “The Red Zone”: a period of vulnerability for sexual assaults, beginning when...
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